Bao Bao 寶寶 

This has several meanings in Chinese, including "baby" or "treasure" (bǎo bǎo), "to hug" (bào bào)

We’re Cat and Sam. Welcome to our Bao Bao world. You may know us from our other love and 'big people' clothing label, Smile + Wave.

Our Bao Bao project began in 2025, not long after we welcomed our first baby / Bao Bao into the world.

Trying to dress her was a real eye opener.

We found shelves full of low-quality, fast-fashion fluff.

So we ended up dressing her in our 30 year old hand me downs instead (parents hoarding finally paid off).

90’s fashion is where it’s at. So we started Bao Bao. Well designed childrenswear with a nod to the 90’s.

Join us as we grow.

x Sam and Cat